The Significance of Text Links Since every website owner yearns for his site to be one among the top ranked sites by search engines, text links have gained much significance. Text links play a major role in Search Engine Optimization, since search engines rank websites and lists down its Search Engine Results Pages (SERPs) depending upon the relevance of the text links pointing towards that particular site. It must be taken to notice that the high PageRanks of many sites are a result of text links and not any other SEO factor.
Usage of Text Links The text link or the anchor text displayed must reflect the content and theme of the text link it anchors at. Text links can also help gain popularity to the site from which it is anchored. Thus it also implies on the fact that, linking with theme related SERPs, will be of a higher advantage for SEO. It has been found that when text is displayed as a link or rather as text links, the site gains a higher PageRank than when the text is displayed as body text itself. Thus adding a related link as a text link, in a site always boosts up the particular site's ranking and position in the SERP. Needless to mention, the votes given to a site by a user on the basis of the relevance of the anchor text to the text link, make a difference during the ranking of a site. But search engines do not take every vote to consideration. They go a step further by examining whether the two sites that are linked through the text link are related in theme and content, and in turn whether the user qualifies to cast a vote for such a text link. Thus the search engine can come to a conclusion about the relevance of a users vote. More the relevance of a vote, more is the weight given to that text link. There has been a wrong belief among the Webmaster forums lately that a domain will be banned if another site purchases a sponsored text link from that domain. This is no doubt, a misconception, since a website owner can never be held accountable for the sale of inbound text links. Due to high rates of link exchange and attempts to attain artificial link popularity through text links, search engines give a good deal of importance to the relevance factor. Thus, it is high time web site owners realize that buying links from completely irrelevant sites for the reason that they have a high page rank, does the site no good in the context of SEO.
Natural Text Link Usage During text link building, one must always make sure that the keyword word density is distributed equally throughout the text. Integrating the non-keyword loaded anchor text link in the body of the text occasionally is an advanced technique used for search engine optimization, nowadays. The body of the text including the text links must not be over saturated with the keyword, as in such a case it would be quite obvious that the site is targeting at attaining a high PageRank. A tip for increasing the text link density would be by making one of 15 link requests made to a website, the domain of the very website that makes the request. It is also advisable to include quite a few text links in a sentence. Making the anchor text of the text link descriptive in natural language also helps. Getting text links to all pages rather than just the text links page is called 'Deep Linking' and will be beneficial to the site. Having a good number of backward text links( i.e. simple static text links that point from one website to another), pointing toward a site can increase its link popularity dramatically.
Text link advertising has amazingly helped manage innumerable links and text link ads and is by far the best method a Webmaster can choose to boost his link popularity. Text link advertising is the latest and the most utilized method of promotion of websites.
About the author: The author is a internet consultant.