Why Text Links Used to be The Preferred Advertisement Vehicle
Back in the days when Google hasn’t cracked up on text links yet, text links were the preferred advertisement vehicle. Big and small web sites alike were very active in the text link industry and text link brokers had it made. Although Google has long since announced their displeasure over the widespread buying and selling of text links, they really have taken no steps towards penalizing web sites which participate in the act. It was only recently that Google has finally able to include text links in their algorithm. It was, of course, mayhem. Popular web sites and blogs called Google the Nazi, while others were lauding the company for their efforts. It’s undeniable, however, that once upon a time, text links were a perfect way to promote and advertise blogs and web sites and here’s why:
1. Text Links Used to Boost PageRank
When Googlebot had still no inkling on which links were paid and which are natural, web masters used paid text links as a way to boost their PageRank. This, perhaps, triggered Google’s stand on the subject.
2. Text Links Are More Affordable Than Banner Links
For smaller web professionals who can’t afford bigger banner advertisements, text links were a perfect alternative while gaining PR at the same time. You can STILL use text links as of today and they are still cheaper than banner links. The only difference is that with everyone using “nofollow” on text links, you’re not gaining PR juice. Frankly, I don’t think that that is still a cause for concern. As long as I’m driving traffic to my web site through my no-follow text link, that works for me.
3. It’s Much Easier to Sell Text Links
On the side of the web sites and blogs, it’s much easier to sell text links than it is to sell banner advertisements.
Filed under: Selling Text Links, Buying Text Links
