Purpose and Setbacks of Text Links
Text links are a familiar sight on the internet. They are the blue and underlined texts we see on different web pages that will lead us to another page when we click on them. One of the best advantages of text links compared to other links is that they offer the fastest rate of download and the links can also be used as keywords for the webpage.
Aside from these, we all know the other advantages of text links such as improvement of your page rank – until Google cracked down on webmasters who use this method, that is. And web promotion because your site will become part of a network through these links. But you need to ask yourself, is the benefits of text links really worth paying for?
There are actually also many disadvantages of using text links. In the past, some text links are bought for $100 when you want your link to appear in a PR 6 website so a lot of webmasters needed to budget their resources carefully. Then there is the issue of relevancy; most websites have text links that are unrelated to the product or service they are promoting.
Remember that search engines are now very sophisticated so it can determine if the links on your site are complementary or totally unrelated, you can get penalized if they find out you are using text links to get revenue or improve page rank.
When you want your site to be linked to another, it is also essential to look at the length of the link. Because most sites have limited space, your text links would likewise have limited space and you would need to come up with an appropriate three keyword phrase. So knowing all these, is getting text links a wise decision? It actually is when you use text links properly.
Filed under: Tips for Success
