What is a Text Link Broker?
Let’s go back to the basis of the text link business. We’ve discussed some ways to get text links and negotiate on a face-to-face basis. However, we’ve also discussed text link networks such as TNX.net and Scratchback. This time, let’s have a bit of an atavism and pretend we don’t know anything about text links yet — this post is for the newly-inducted text link buyer/seller. What is a text link broker? Simply said, a text link broker is a company like TNX.net and Scratchback and yes, Text Link Ads. While dealing with other web masters face to face has its novelty and advantages such as being able to negotiate rates or build a long-term relationship with others while networking at the same time, the use of text link brokers has its own advantages too.
First of all, text link brokers have access to a gamut of web sites. This will save you a lot of time. What hours you would have spent to seek out web sites to do link exchange with, you would already use to look through the broker’s collection of web sites and choose the right ones to target. Text link brokers also have fixed prices depending upon the specs of the web sites in their collection which means you can also allot a fixed budget per period of time for text links. No more guessing games as to how much you’ll spend next month. You can also save more time because there’s no need to get into negotiations with various web masters.
Of course, with the recent Google penalizations, everybody knows the downside of using text link brokers. Still, if you plan on continuing in the text link business, or if you’re new in the area, text link brokers are highly useful and could be very profitable if you’re on the other side of the fence.
Filed under: Selling Text Links, Buying Text Links
