The Highly Effective One-Way Links
Because of our inherent want to rank high in the search engine ranking pages, we tend to jump in every opportunity we get to exchange links. After all, any link contributes to PageRank juice, right? While that’s true, not all links look good in Google’s eyes (figuratively speaking, of course). Links in blogrolls or links which are site wide are always good, of course. But if, for example, links to your blogs pop up to various web sites’ links list or blog rolls overnight, it would seem obvious to Google and other search engines that someone’s trying to game the system (sounded like Matrix, didn’t it?).
While link exchanges are always great, getting one-way inbound links is always better. When talking about one-way link exchange, it might not be a link back which you have to offer. Here are a few suggestions:
1. If you have other relevant blogs, link to the other party there instead.
If you want to promote a certain blog and ask for link exchange, you could reciprocate by linking to the other party in another relevant blog.
2. Offer unique content in exchange of links.
One method I learned from a colleague is to contact the web masters in your niche to offer unique well-written content with a couple of links to your site. The web site in question gets content and you get your backlinks. It’s a win-win situation (most of the time).
3. Offer a service in turn.
If you have something which you can offer other web masters, then do so. Exchanges like this could be found in forums and other web master hubs.
4. Create linkable content and bring it to attention of other web masters.
If you create content worth linking to, you could call the attention of other web masters and wait for them to link to you.
Filed under: Tips for Success, Trading Text Links
