Text Link Info

Scratchback takes a whole new approach to link selling. If you take a look at their web site, there is no serious marketing pitch to be found. Instead, Scratchback tout themselves as a fancy and fun tip jar alternative. In fact, their FAQ page is riddled with the smiley face. I think that, in itself, is a perfect sales pitch. There are already loads of network selling text links. Marketing themselves as a tip jar with pizzazz, sure works for me. Scratchback launched AFTER the Google de-rankings. Hence, the creator, Jim Kukral, decided to make Scratchback a service which would remain in Google’s good graces — they use the nofollow attribute. This was written in their web site:

Google has made it perfectly clear that “selling page rank” is not something they believe in. We don’t believe in it either. This system is built for fun. There are plenty of other solutions out there you can use if you want to “pass Google juice”, just not this one. Did you hear that Google?

Scratchback uses a widget pretty much like BlogRush. When you register for their service, you can create your own widget using a scheme you choose. If none pass your fine taste, you can download an application which would allow you to create your personalized widget. You can then send it to Scratchback and if they approve of your design, they’ll activate your widget for your sole use. Otherwise, you can ask them to create a specialized widget for you. As of now, this service costs nothing but would cost $50 in the future.

Scratchback allows you to control how much you want to charge per link, how many days you’d allow the link to stay up on your web site (1 day, 7 days, or 30 days) and even lets you delete which links you don’t want to appear. In short, you’re in control and you don’t get de-ranked. Even if Scratchback links are not Google juice, if you buy links in the right web sites, you could see an a decent-sized traffic coming your way.

Filed under: Industry News