Text Links: Blend With Text or Make them Stand Out?
When it comes to text links, I’ve noticed that people are generally divided in opinion. When I was to the idea of text links, I’ve researched quite a bit and came across differing advice. There are those who said that it’s best if you blend your text links with the rest of the page, making sure the background is the same and the links are of the same color as the other links in the page. There are those, however, who said it’s best to flaunt links, design them with borders, and use a background different from that of the background itself. Both has their own pros and cons.
1. Blending Them
Pros: When you blend text links with the rest of your page, the visitor is most likely to treat it as part of your web site and click on the links. You can blend it in with the other content of the page and make it look like it’s not out of place.
Cons: When the links are too blended in, the visitor might actually ignore them. They’ll think it’s an inane part of your page and just plain skip the links altogether. To compromise, although the text links perfectly blend with your page, make sure they have a section of their own.
2. Making Them Stand Out
Pros: When your ads stand out, they’ll get noticed, no doubt. And people will see them at first glance too.
Pros: If I’m a visitor to your web site and your links stand out too much, I’m much likely inclined to think that your ads scream “I’m an ad, CLICK me!!!” too blatantly. So, I won’t click them, sorry.
In the end, it all depends on how you want to present your text links and what works best for you.
Filed under: Tips for Success
