Value of Text Links Since Google’s De-Ranking
Around a week ago or so, web masters and netrepreneurs around the globe had to scratch their heads in confusion when they went online and saw their Google toolbars showing half the PageRank it used to. This is due to Google’s dynamic algorithm, which was apparently updated during that time. There were numerous speculations but in the end, there was one culprit that was determined in the end — selling text links. There are, of course, other factors to take into consideration. I’ve seen numerous assumptions such as link exchange, etcetera. However, no other aspect has gotten as much attention as selling text links. As such, the practice of buying text link ads has dwindled to underground dealings.
Due to this, many of those who used to sell text links have chosen to stop the practice to get back to Google’s good graces aka to get back their old PageRanks. This means those who used text links to advertise their web sites would have to look to other means for promotion. But have all web masters actually stopped selling text links? Think again. Last November 5, 2007, Darren Rowse of Problogger reports that he has received an email from a web master who wishes to remain anonymous that recent events has actually benefited him greatly.
Apparently, due to other web masters stopping the practice of selling text links, he had been able to sell quite a hefty sum of text links albeit (most probably) through the underground route. I think that in the future, selling text links discreetly will be a common practice in the World Wide Web — it’s inevitable. It’s in human nature to take a risk for profit. Come 2008 or so, the market for text links will again be saturated — the question is if you’re willing to do so.
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