When Is Less More?
When a person owns a website that is able to sell text links, he or she often has the urge to rush to sell as many as possible to generate the most possible income. While this may seem like a good idea at first, the truth is that there are many reasons why overselling is not a good strategy. We will discuss a couple of these reasons in this post right now.
To start out with, it is simple logistics that the value of each text link you sell will decrease the overall value of each link sold. Think about it. Would you rather want your website advertised with one other website or with thirty others? Why would anyone pay top dollar to have their website muddled into a list of many different sites on random and different topics. You won’t be able to sell links at a great amount without greatly having to decrease your selling price. And thirty low-priced sales may not amount to more than three to four well-priced ones.
In addition, you have to take into account the fact that keeping many, many different link sites intact is not easy to do. Would you want to collect from thirty different site owners? Most of whom probably do not have much income to begin with? The chances are that a good number will renege on paying and you will be out cash you sorely need. On the other hand, if you only have to deal with a few people you have much less of a chance on missing out on payments and can deal with much fewer people.
All in all, it just isn’t good business to diversify your client list to the point where you can’t handle everyone. Make sure you get the most value out of each of your links and to only sell a few. Its better to get lots of money per link for one or two than a few bucks each for twenty to thirty.
Filed under: Selling Text Links
